Healthcare Marketing Essay Example | Topics and Well Written Essays - 1000 words

Healthcare Marketing - Essay Example The follow-up is not required and no effort is made to build customer relationship. The transactional marketing relies on its quality and delivers care at sight which meets its broader objectives and goals. The relationship marketing on the other hand, relies on building constructive relations with the patients. Through newsletters and feedbacks, the healthcare organizations build trust of the patients and improve and improvise their services and products to suit the requirements of the patients. Its main focus is on acknowledging customer value and building long-term relations with the customers. The six criteria vis-Ã  -vis goal, customer contact, organizational focus, customer responsiveness, quality concern and time perspectives play significant role in relationship marketing. They provide the basic framework of relationship marketing that strengthen customers’ confidence in the service and the organization. The organizational goal changes from profit to meeting the requirements of the patients. Getting feedback from customers and keeping in touch with them is reflected in the customers’ responsiveness and higher credibility of the organization. The doctor-oriented service mainly refers to the attitude and behaviour of doctors when they are meeting or treating them. The doctors’ indifference to the appointment schedule and their lack of accountability to their patients becomes important issue within customer service in healthcare area. It is one of the major sins in the healthcare industry. The hospitals that are not transparent in their wait-list, billing or the treatment of diseases tend to lose their credibility. Transparency in the operations of healthcare services considerably inculcates trust amongst the patients. Confidential information of patients cannot be divulged to third parties without the express consent of the patients. Hospitals which tend to either disclose confidential information to third parties like research

Battle of Trafalgar Essay Example for Free

Battle of Trafalgar Essay The Battle of Trafalgar was the most significant battle won by the British against the combined forces of the French and Spanish fleets during the Napoleonic Wars. This battle also had significant impact on the concept of navigation when it comes to the Naval Doctrine of War. This battle proved that tactical unorthodoxy could win battles; even though you might be outmanned and outgunned by your opponent you can still win battles by deviating from the old Naval Doctrine. This battle was part of a much larger campaign called the Trafalgar campaign which included several different battles that led up to the final battle at Trafalgar. This campaign was a long and complicated series of fleet maneuvers carried out by the combined French and Spanish fleets and the opposing moves of the British Royal Navy during much of 1805. These were the culmination of French plans to force a passage through the English Channel, and so achieve a successful invasion of the United Kingdom. The plans were extremely complicated and proved to be impractical. Much of the detail was due to the personal intervention of Napoleon, who was a soldier rather than a sailor. This was largely because Napoleon failed to consider the effects of weather, difficulties in communication, and the intervention of the Royal Navy. Despite limited successes in achieving some elements of the plan the French commanders were unable to follow the main objective through to execution. The campaign, which took place over thousands of miles of ocean, was marked by several naval engagements, most significantly at the Battle of Trafalgar on 21 October 1805. The naval doctrine at the time dictated that both sides should line up parallel to eachother in a straight line so that they could engage in battle and bring all their guns to bear against the enemy. One of the reasons for the development of the line of battle was to help the admiral control the fleet. If all the ships were in line, signaling in battle became possible. The line also had defensive properties, allowing either side to disengage by breaking away in formation. If the attacker chose to continue combat their line would be broken as well. This type of warfare allowed each side to fight a battle and then to disengage at any time to minimize the losses to their fleet. However with England under threat of invasion by Napoleon and his grand army, British Admiral Lord Horatio Nelson needed to ensure that the British were in control of the seas. In order to do this Nelson needed to fight and win a decisive battle that would clearly establish Britain’s naval supremacy. However in order to do this he would have to make sure that the combined French and Spanish fleets actually remained in the battle long enough to win a decisive victory. What Nelson planned on doing was instead of lining up parallel to the opposing fleet, Nelson would take his navy and charge at the enemy and deliberately cut the their battle line in two. This type of deviation from normal naval warfare in terms of navigation was unheard of at the time. Despite the risk to the British fleet, Nelson believed that this was the best way to engage the enemy fleet in the upcoming battle because it had numerous advantages. The primary advantage was that this would allow the British to cut half of the enemy fleet off, surround it, and force a fight to the end. This is unlike normal engagements where the battle was often inconclusive due to the fact that both fleets would withdraw before a clear winner could be seen. The plan had three principal advantages. First, it would allow the British fleet to close with the Franco-Spanish fleet as quickly as possible, reducing the chance that it would be able to escape without fighting. Second, it would quickly bring on close quarters battle by breaking the Franco-Spanish line and inducing a series of individual ship-to-ship fights, in which the British were likely to prevail. Nelson knew that the better seamanship, faster gunnery, and higher morale of his crews were great advantages. Third, it would bring a decisive concentration on the rear of the Franco-Spanish fleet. The ships in the front of the enemy fleet would have to turn back to support the rear, and this would take a long time. Additionally, once the Franco-Spanish line had been broken, their ships would be relatively defenseless to powerful broadsides from the British fleet and would take a long time to reposition and return fire. The main drawback of this strategy was that sailing the British fleet into the combined French and Spanish battle line, the British ships would be fully exposed to the enemy broadsides without the ability to return fire. In order to lessen the time the fleet was exposed to this danger Nelson would have to drive the fleet straight into the enemy battle line as fast as he could. This was yet another departure from navigation rules of naval warfare. Nelson was also well aware that French and Spanish gunners were ill-trained, nd would probably be supplemented with soldiers. These untrained men and would have difficulty firing accurately from a moving gun platform. This was in stark comparison to British gunners who were well drilled, and the Royal Marines who were expert marksmen. Another advantage that the British fleet had was that the enemy was sailing across a heavy swell, causing the ships to roll heavily and exacerbating these problems. Nelsons plan was indeed a gamble, but a carefully calculated one. The battle itself started exactly as Nelson wanted it to. The British fleet was able to successfully cut the French and Spanish battle line in half thus forcing a close quarter’s battle. Despite the huge risk that Nelson was taking his plan ended up working. Nelson scored a huge victory against the combined French and Spanish fleet. He managed to capture over twenty of the enemy ships and inflicted heavy casualties against while suffering few casualties himself. Unfortunately during the battle Nelson was pierced by a musket ball and died from his wounds before he could see the outcome of the victory. Some argue that his loss outweighed any gains made by the British Navy. Following the battle, the Royal Navy was never again seriously challenged by the French fleet in a large-scale engagement. Napoleon had already abandoned his plans of invasion before the battle and they were never revived. This battle firmly established Britain’s naval supremacy over France. In terms of navigation, this battle was very significant. The most important thing is that it proved that following standard navigational techniques during an engagement won’t always win a battle. The best tactic is to be unpredictable so that the enemy has to adapt to what you are doing thus giving you the tactical advantage. This is exactly what Nelson did in the Battle of Trafalgar and it paid off. He proved that sometimes in battle deviating from the norm of battle navigation is the best thing to do, and ever since navies around the world have looked to the strategies employed by Nelson. What is being done today is that naval commanders are being educated about naval history so that they can learn and even employ these types of strategies if they need to in battle. In conclusion, the Battle of Trafalgar was a turning point in which ships would fight naval battles in terms of navigation due to the tactical unorthodoxy employed by Nelson. This battle has had long term effects and even today commanders look back and employ some of the same strategies used. The importance of this battle cannot be underestimated because not only was it the turning point in the Napoleonic Wars for the British in terms of establishing naval supremacy at the time, it was a turning point in naval warfare. Navigation would never be the same thanks to one man and one decisive battle.

Language Follows Evolution of Jackson and Trewe Relationship Parallelin

Language Follows Evolution of Jackson and Trewe Relationship Paralleling the Colonization to Post-Colonial Movement in Pantomime The play opens on the edge of a cliff; anything can happen. Derek Walcott, a playwright from the Caribbean, lives his own life on the edge of a cliff. Walcott’s family placed strong emphasis on education and ancestry. His inherent duality, European and African, mirrors that of post-colonialism (Gilbert 131). It is this duality that Walcott tries to reconcile in his work, drawing on his experiences in the theatre and in the Caribbean (King 260). In Pantomime, Walcott employs the versatility of language to describe the evolving relationship between main characters Harry Trewe and Jackson Philip paralleling the colonization to post-colonial movement and comes to a tentative reconciliation. Walcott sets the stage for numerous parallelisms by naming his play Pantomime. A pantomime is a traditional British Christmas entertainment that features stock characters in costume who sing, dance and perform skits. The tradition dates back to the 16th century, stemming from Commedia dell’ Arte, which included farce-like elements and masquerade. Ironically, the general premise of a pantomime, the characters speak the same language but do not seem to understand each other, echoes that of Walcott’s Pantomime. Trewe’s pantomime is based on wordless storytelling versus Jackson’s background as a Calypsonian, which deals with improvisation of words based on a given topic. Also, Elaine Savory suggests that Walcott may have chosen this form because the two men feel most comfortable exploring life from behind a mask, like those one might find in a pantomime (227). Already, their background hinders their communication and ... ...he Caribbean. NY: State U of NY Press, 2000. Juneja, Renu. â€Å"Derek Walcott.† Post-Colonial English Drama: Commonwealth Drama Since 1960. Bruce King, ed. NY: St. Martin’s Press Inc., 1992. King, Bruce. Derek Walcott: A Caribbean Life. Oxford: Oxford UP, 2000. Savory, Elaine. â€Å"Art and Macho Attitudes: The Case of Walcott.† Postcolonial Literatures: Achebe, Ngugi, Desai, Walcott. Michael Parker and Roger Starkey, eds. London: Macmillan Press LTD, 1995. Savory, Elaine. â€Å"Registering Connection: Masking and Gender Issues in Caribbean Theatre.† (Post)Colonial Stages: Critical & Creative Views on Drama, Theatre & Performance. Helen Gilbert, ed. UK: Dangaroo Press, 1999. Thieme, John. Derek Walcott, Contemporary World Writers. Manchester: Manchester UP, 1999. Walcott, Derek. â€Å"Pantomime.† Postcolonial Plays: An Anthology. Helen Gilbert, ed. NY: Routledge, 2001.

Voodoo Religion Essay examples -- Religious Religion Voodoo Research P

Voodoo Religion   Ã‚  Ã‚  Ã‚  Ã‚  The Voodoo religion is one of the most, if not the most misconceived religions of our time. Often when Voodoo is mentioned, it is related to evil, black magic, devious sorcery, cannibalism, and harm. Although the Voodoo religion appears to the outsider as an illusion or falsehood, it has been an instrumental political force because it has helped the Haitians resist domination and form an identity of their own. Since the end of the 17th century, Haitian Voodoo has overcome every challenge it has been faced with and has endured. The religion is based on a polytheistic belief system and represents a significant portion of Haiti’s 8.3 million people. The engaging religion plays an important role in both the family and the community. Voodoo ceremonies allow participants to seek spiritual guidance, or help with their problems, making the religion a source of comfort. The main activity in Voodoo is the boundary between visible and invisible realities. Practitione rs believe that there are no accidents, everything affects something else, and the universe is all one. In Voodoo, reality and illusion are fused to make things happen. Voodoo cannot be explained.   Ã‚  Ã‚  Ã‚  Ã‚  Voodoo is a very promising religion. It offers comfort and support to practitioners while Haiti remains unstable. There is a strong sense of tradition, but it is a very unique sense of tradition. Voodoo has no formal dogma, no specific organization, and no written text. There is no right or wrong way to practice Voodoo. Because there was no formal history of Voodoo practitioners believed it was easier to form a bond with the supernatural world. Each individual has his/her own relationship with his or her specified god, and each relationship is unique. The religion is in the hands of the practitioner. People can choose how deep they wish to get involved in this religion. A practitioner of Voodoo decides for him or herself how to establish their personal bond with the supernatural. In comparison religions like Catholicism, have guidelines to follow and consequences for all your actions. Voodoo allowed Haiti to form an identity of its own. Voodoo has been instrumental in the survival of Haiti because of its individualistic way of thinking. It is important to keep in mind that Haiti has been, and continues to be one of the most impoverished nations is the world. The fact that Ha... ...on of the slaves of Haiti from who most black Haitians descended from. Philippe Casiera a Voodoo priest said, â€Å" In spite of our contribution to Haitian culture, we are still misunderstood and despised† (Okara, Origins of Voodoo). Voodoo helps and guides people who suffer and it serves as a comfort for those in need. Historically in Haiti Voodoo has and continues to be a very successful religion. Sources Cited Anderson, Michelle. â€Å"Authentic Voodoo is Synthetic.† The Drama Review Summer, 1982: 89-110. â€Å"Common Misconceptions About Vodoun† 20 May. http://pub47.bravenet.com/faq/show.php?usernum=3951612168&catid=104 Guynup, Sharon. â€Å"Haiti: Possessed by Voodoo.† National Geographic July. 2004. 20 May. http://news.nationalgeographic.com/news/2004/07/0707_040707_tvtaboovoodoo.html Hunte, Tracie. â€Å"UF professor: Haitian voodoo similar to western practices.† Alligator online 20 May. http://www.alligator.org/edit/issues/00-spring/000225/b08forum25.htm â€Å"Origins of Voodoo† 10 May. http://www.swagga.com/voodoo.htm Turlington, Shannon. The Complete Idiot’s Guide to Voodoo. USA: Alpha, 2002. Webster’s Dictionary & thesaurus. â€Å"Voodoo.† New York: Shooting Star Press, 1995.

Letter from Birmingham Jail Essay

Since ancient times, promoters of justice have brought into play rhetorical strategies to persuade their opponents. On April 16, 1963, Martin Luther King Jr. wrote a letter regarding the criticism several clergymen made, stating that the movements of nonviolent resistance to racism from Dr. King were â€Å"unwise and untimely†. In this letter King uses several rhetorical strategies but mainly he makes use of 3. In the first one, King uses an outside authority (Religion), given the fact that he is trying to persuade Christians. Second, Dr.  King appeals to emotion (Ethos), he tries to appeal to their human and goodness side. Third, King employs analogies to emphasize his argument against racism. With these three rhetorical strategies he tries to persuade the clergymen to take action on the injustice that is upon Birmingham against the Negroes. As stated previously, outside authority was used by Dr. King to appeal the clergymen of the racism taking action. Religion has the power to move such an enormous amount of people and this has been proven since the dawn of time. He know that this man obey the laws of God, knowing this he mentions he came to Birmingham for a good reason by saying Just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I compelled to carry the gospel of freedom beyond my own home town. (King, 819) With this quote he is making a religious analogy to make the clergymen understand that he is there for a good cause, a cause that is as good as Apostle Paul’s. Later on the letter, King compared his actions with Jesus Christ’s when he was called an extremist. But though I was initially disappointed at being categorized as an extremist, as I continued to think about the matter I gradually gained a measure of satisfaction from the label. Was not Jesus an extremist for love? (826) This is also a religious analogy, and here he wants to deliver the message of peace by comparing his actions with the ones Jesus did. He wants to make the clergymen understand that the one they follow would have done the same. Subsequently, Dr. King employs the rhetorical strategy called Ethos, which means emotion. He uses this tactics to make the clergymen see that the ones they’re segregating are not less than any other human being; he tries to appeal to their good side. King says â€Å"Perhaps it is easy for those who have never felt the stinging darts of segregation say waitâ€Å"(821) And he then proceeds to quote his son who says â€Å"Daddy, why do white people treat colored people so mean? To make a point; make him see what an innocent mind thinks and how it affects him. He then proceeds to say When you take a cross country drive and find it necessary to sleep night after night in the uncomfortable corners of your automobile because no motel will accept you; when you are humiliated day in day out by nagging signs reading â€Å"white† and â€Å"colored†; when your first name becomes â€Å"nigger† and your middle name becomes â€Å"boy† and your last name becomes â€Å"John†, and your wife and mother are never given the respected title â€Å"Mrs. Then you’ll understand why we find difficult to longer willing to wait. (King, 821-822) These are one of the most powerful words this letter has to offer, he emphasizes what a negroe has to suffer day by day. King mentions this to make the clergymen see what it feels like to be segregated, to make them see how unjust it is. Throughout the entire essay Dr. King uses analogies to make his argument sound stronger and emphasize it. Not only does he uses religious analogies he uses historical analogies and geographical. He compares the USA with Africa and Asia â€Å"The nations of Asia and Africa are moving with jetlike speed toward gaining †¦ independence, but we still creep at horse-and-buggy pace toward gaining a cup of coffee at a lunch counter. † (King, 821) he makes this analogy so they understand that other continents are already far beyond them, that this should have been dealt long ago. Later on he defends himself of the accusations of breaking the law for a good cause. He says â€Å"We should never forget that everything Adolf Hitler did in Germany was legal and everything the Hungarian freedom fighters did in Hungary was illegal. With this analogy he tries to let them know laws are not always correct and thus they have to be changes, and therefore the prohibition of segregation. In conclusion, King uses several rhetorical strategies to convince the clergymen that his actions are not â€Å"unwise and untimely† but the opposite. He gives them reasons to listen to him and convince them. The most important rhetorical strategies where religious appeal, emotion appeal and analogies. With this mix of rhetorical strategies he makes this letter one of the most important piece for the civil right movement.

Free Essays on Native American History

can obscure meaning, which leads to misunderstanding and misinformation. Written documents are valuable, but are not always to be trusted. They do not convey the truth of things only what the author wants you to believe happened. In this way the Native Americans perceive the spoken word to ... Free Essays on Native American History Free Essays on Native American History History is the study of life; it does not live within written facts of time and events. It lives within our experiences, our spirit, and it also comes from the perceptions of our peoples. It does not need to be written down to be valid. The Native Americans experience history through a great oral tradition. Generation to generation stories of Native American culture and history is told by the older and wiser to the young. Laguna Pueblo Author Leslie Marmon Silko states, â€Å"Through the stories we hear who we are.† Is this not history? Collective memories through successive generations can maintain and transmit an entire culture. The Native Americans have a spiritual history as well. It is similar to both the Christian history and the Islamic history. The Christian faith and Islamic faith is based on stories that were eventually written down in the form of the Bible and the Koran. The Native American faith is similar to both as it was created by stories also, yet not written down. Does this make it any less valid? The Christians believe in God. The Islamic believe in Allah. The Native Americans Believe in the â€Å"Breath Giver.† Since they are all stories similar in nature, to discount any one would make the others invalid as well. So if we accept the Bible and the Koran to be histories of a sort, then we have to accept the stories of the Native American to be histories of their own. Perception is also a key to understanding history. The Europeans perceive that written history is more reliable than the spoken word. However, the Native Americans perceive words to be highly valued when spoken from the heart, for written words can obscure meaning, which leads to misunderstanding and misinformation. Written documents are valuable, but are not always to be trusted. They do not convey the truth of things only what the author wants you to believe happened. In this way the Native Americans perceive the spoken word to ...

Expressing an Opinion in German

Expressing an Opinion in German If youve got an opinion, the German language has a ton of ways to express it. Not all are as straight forward as Ich stimme zu  (I agree). Some are phrases and idioms you need to memorize to carry on a natural-sounding conversation.   Here are some common ways to your opinion in German.   Expressing Agreement and Disagreement Das ist zweifelhaft.  Ã¢â‚¬â€œ   That is doubtful.Das stimmt (nicht).  Ã¢â‚¬â€œ   Thats (not) right.Da haben Sie (Un)Recht. –   You are (not) right.Das finde ich auch. –   I think so, too.Sie haben (nicht) recht. –   You are (not) right.Da bin ich ganz Ihrer(anderer) Meinung. –   I completely (dis)agree with you.Ich teile Ihre Meinung. –  I share your opinion.Natà ¼rlich/Selbstverstndlich (nicht)!  Ã¢â‚¬â€œ Of course (not)!Darà ¼ber sind wir uns einig.  Ã¢â‚¬â€œÃ‚  Were in agreement with that.Genau/Eben. – Exactly.Da stimme ich mit Ihnen à ¼berein. – I completely agree with you.Da muss ich widersprechen.  I have to disagree with that.Ganz und gar nicht.  Not at all/Absolutely not.  Keinesfalls. – No way.Auf keinem Fall. – Absolutely not.Wir sind damit einverstanden. - We agree on that.Ich bin fà ¼r/gegen ... – I am for/against ...Ich bin pro/contra ... – I am for/against ...D a liegen Sie và ¶llig falsch. – Youre completely wrong with that.So ein Quatsch/Was fà ¼r ein Blà ¶dsinn! – What nonsense/rubbish! Expressing Indifference Das ist mir egal.  Ã¢â‚¬â€œ Its all the same to me/I dont care.Es ist mir và ¶llig gleichgà ¼ltig. – I dont care at all.Das macht mir nichts aus. – It doesnt matter to me.Macht nichts. – Doesnt matter.Das ist mir wurscht. – I couldnt care less.Ich habe nichts dagegen. – I have nothing against it.Meinetwegen †¦ – As far as Im concerned ...Von mir aus †¦ - As far as Im concerned ...   Asking for Somebodys Opinion Was halten Sie von †¦? – What do you think of ...?Was denken Sie à ¼ber ....? – What do you think about ...?Wie ist Ihre Meinung à ¼ber ...?  Ã¢â‚¬â€œ What is your opinion on ...?Wie ist Ihre Ansicht à ¼ber ...? – What is your view on ...?Wie finden Sie ...? – What do you think of ...?Sind Sie der Meinung, dass ...? – Are you of the opinion of/that ...?Sind Sie der Ansicht, dass ...? – Are you of the view that ...?