Wednesday, September 2, 2020

Tropical Cyclone Characteristics

Tropical Cyclone Characteristics Tropical dejections, typhoons, storms, and hurricanes are generally instances of tropical tornados - sorted out frameworks of mists and tempests that structure over warm waters and turn around a low-pressure focus. A Generic Term made out of an arrangement of rainstorms that shows a cyclonic pivot around a focal center or eye. A tropical tornado is a conventional term for a tempest with a composed arrangement of rainstorms that are not founded on a frontal framework. To get familiar with what tropical typhoons are called relying upon their breezes blow, read What TCs are called from birth to dispersal. Tropical tornados are not just called certain things here in the U.S. contingent upon how solid they are, however theyre additionally known by various names relying upon where you are in the world. In the Atlantic Ocean and Eastern Pacific, tropical twisters are known as typhoons. In the Western Pacific Ocean, tropical violent winds are known as storms. In the Indian Ocean, a tropical tornado is basically called a typhoon. These names are depicted in the article - is it a tropical storm, a violent wind, or a typhoon? Must-Have Ingredients for a Tropical Cyclone Every individual tropical twister contrasts, yet a few qualities are basic to most tropical violent winds, including: A focal low-pressure zone and high wind velocities of at any rate 34 bunches. Now, the tempests are given a pre-decided tempest name. Most tempests are joined by a ton of downpour and tempest floods close to the shore. Frequently, when the tempests make landfall, the tropical violent wind can cause tornadoes. A tropical violent wind needs warm sea temperatures so as to shape. Temperatures in the sea should be at any rate 82 degrees Fahrenheit so as to frame. Warmth is drawn up from the seas making what is famously called a warmth motor. Tall convective towers of mists are framed inside the tempest as warm sea water dissipates. As the air rises higher it cools and gathers discharging idle warmth which causes considerably more mists to shape and feed the tempest. Tropical twisters can frame whenever these conditions are met, yet they are generally inclined to shape from during the warm season months (May to November in the Northern Hemisphere). Pivot and Forward Speed Like customary low-pressure frameworks, tropical typhoons in the Northern Hemisphere is counter-clockwise because of the Coriolis Effect. The inverse is valid in the Southern Hemisphere. The forward speed of a tropical typhoon can be a factor in deciding the measure of harm the tempest will cause. On the off chance that a tempest stays more than one zone for an extensive stretch of time, heavy rains, high breezes, and flooding can seriously affect a region. The normal forward speed of a tropical violent wind is subject to the scope where the tempest is as of now. For the most part, at under 30 degrees of scope, the tempests will move at around 20 mph by and large. The closer the tempest is found the equator, the more slow the development. A few tempests will even slow down out over a region for an all-encompassing timeframe. After around 35 degrees North scope, the tempests begin to get a move on. Tempests can likewise get ensnared with each other in a procedure known as the Fujiwhara Effect where tropical violent winds can associate with one another. Explicit tempest names in every one of the sea bowls differ dependent on traditional naming practices. For example, in the Atlantic Ocean, storms are given names dependent on an in order pre-decided rundown of Atlantic typhoon names. Extreme tropical storms names are regularly resigned. Altered by Tiffany Means

Saturday, August 22, 2020

Twelfth Night Literature Analysis Essay Example For Students

Twelfth Night Literature Analysis Essay William Shakespeares Twelfth Night is set in a territory called Illyria on the shore of Italy. The play is about a sibling and sister, Sebastian and Viola, who are isolated after a wreck, and both think different has suffocated. The play tells the story of how they were in the long run rejoined. There are a wide scope of characters in the play; going from Malvolio, Olivias steward, who is exceptionally conceited with no comical inclination to Sir Toby who is consistently out having fun and extremely just carries on with an existence of delight. A mindful character is Viola; she isn't ne to agitate others. Olivia gets a great deal of compassion since she is grieving for her sibling. Orsino has an agreeable yet pointless presence. He is rich yet sits sulking about affection throughout the day. These characters are unique and each have their issues, for example, Sir Toby might be condemned for taking a ton of Sir Andrews cash though Violas flaw is that she is excessively decent, never needing to cause anybody any mischief. This is an issue since it might hold her back from doing a something that she should. I believe that Shakespeare has given the characters shortcomings to ake them additionally intriguing and reasonable. Malvolio attempts to dazzle Olivia however it doesn't work. In spite of the fact that she regards him she doesn't support him, as he thinks, for having a great job. He is acceptable at his specific employment however ought to have a ball as opposed to suspecting himself constantly. This is one thing that makes him an unlikeable character additionally he believes himself to be better than different characters yet nobody truly loves him and he doesn't have the foggiest idea what they truly consider him. Despite the fact that he generally thinks about himself a portion of his adoration goes to Olivia. I believe that he needs to be sentimental however makes some hard memories communicating his emotions or doesn't need individuals to comprehend what hes truly like. His character doesn't generally create all through the play, and I loathed him as much toward the end as I did toward the beginning of the play. Sir Toby is an affable character since he couldn't care less what anybody considers him, on the off chance that they don't care for him, they will simply need to endure it. Individuals figure he should be a good refined man and behave however he discovers acting like every other person stodgy and claustrophobic. Sir Toby is absolutely not a model respectable man but rather when he drinks his conduct is much more dreadful. He doesn't have a great deal of cash. He may have had all the more however carrying on with an existence of joy has changed that. He is censured for carrying on with an existence of joy however at any rate, 1 not at all like some different characters, he is certifiable, he doesn't attempt to be anything he isn't, and this is one reason why Maria adores him. In spite of the fact that Sir Toby is an amiable Character his down to earth jokes do will in general get tedious as the play wears on. Olivia, Sir Tobys niece, isn't ike him by any means. She is a wealthy royal lady who is good and acts the manner in which she should. Olivia gets a great deal of compassion since she has lost her dad and her sibling, however Sir Toby doesn't feel that her lamenting is veritable. Olivia is a serious affable character however I feel that she is taking it a piece excessively far, saying she will never cherish another man again. All things considered, she appreciates the entirety of the consideration and compassion that she is getting. Viola, the sister of Sebastian, has a great deal going for her; she is insightful, careful, legitimate nd knowledgeable and ready to manage individuals superior to different characters. She is a mindful character who likes to complete things, she isnt one to simply kick back and never really let others get things done for her. Being caring is one of Violas fundamental highlights. She doesn't care to irritated or hurt individuals and she would not deride individuals or ridicule them behind their backs. She completed her orders and despite the fact that she was placed in an unbalanced position she didn't reject inspired by a paranoid fear of upsetting somebody. Some of Violas lines are he generally idyllic of the whole play and cons equently, maybe, are the ones which will be recalled the most. .u097e272418133efbb3649434773e832e , .u097e272418133efbb3649434773e832e .postImageUrl , .u097e272418133efbb3649434773e832e .focused content territory { min-stature: 80px; position: relative; } .u097e272418133efbb3649434773e832e , .u097e272418133efbb3649434773e832e:hover , .u097e272418133efbb3649434773e832e:visited , .u097e272418133efbb3649434773e832e:active { border:0!important; } .u097e272418133efbb3649434773e832e .clearfix:after { content: ; show: table; clear: both; } .u097e272418133efbb3649434773e832e { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; darkness: 1; change: obscurity 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .u097e272418133efbb3649434773e832e:active , .u097e272418133efbb3649434773e832e:hover { mistiness: 1; progress: haziness 250ms; webkit-progress: mistiness 250ms; foundation shading: #2C3E50; } .u097e272418133efbb3649434773e832e .focused content zone { width: 100%; position: relati ve; } .u097e272418133efbb3649434773e832e .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content enhancement: underline; } .u097e272418133efbb3649434773e832e .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u097e272418133efbb3649434773e832e .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe span: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-tallness: 26px; moz-outskirt sweep: 3px; content adjust: focus; content design: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u097e272418133efbb3649434773e832e:hover .ctaButton { foundation shading: #34495E!important; } .u097e27241813 3efbb3649434773e832e .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u097e272418133efbb3649434773e832e-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u097e272418133efbb3649434773e832e:after { content: ; show: square; clear: both; } READ: Tell Tale Heart Analysis EssayDuke Orsino doesn't appear to have a lot of character or character. He appears not to do definitely, he has a practically futile presence; he just sits about sulking about affection. He is rich and has an agreeable presence with loads of workers. He appears to be youthful and juvenile, and doesn't have a similar shrewdness or information as Viola and Sir Toby do. He isn't a monumental figure, however it is conceivable that there is a whole other world to him than meets the eye. Orsino has ried with Maria yet has not succeeded on the grounds that she is infatuated with Sir Toby. It is too difficult to even think about forming an assessment of him since he isnt a truly observable character. I feel that Viola develops with credit toward the finish of the play since her solitary issue is that she is excessively pleasant so she was unable to be censured for anything. Two characters who I thoroughly consider happen to the play gravely are Sir Toby and Malvolio. Both of these characters can be irritating now and again, and in spite of the fact that Toby may have begun well he ends up very exhausting, though Malvolio, then again, was never an affable character.

Friday, August 21, 2020

Reflective Essay free essay sample

As anxious as I was the point at which I strolled into Saint Joseph Catholic School (K-8) for my first day of kindergarten, I never figured I would have the option to leave after sixth grade and enter the universe of center school. In a little school of around 400 children, I knew about each face that passed by me in the lobby. I became acquainted with the children in my evaluation so well and we as a whole knew each other’s biographies. When I was in sixth grade at Saint Joseph, a portion of my companions were anticipating going to Kinard center school in seventh grade. Now in my life, I was not totally content with where I was going to class. The acknowledgment came to me that the time had come to proceed onward. It was the ideal opportunity for me to have a go at something new. Each individual needs a testing experience to assist them with getting more grounded. We will compose a custom article test on Intelligent Essay or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page I might not have accepted this at that point, since I was so apprehensive to step outside my usual range of familiarity and become a piece of a totally different gathering of individuals. On the main day of school, it was hard for me to acknowledge the way that I would have been â€Å"the stranger in the village†. I realized I was settling on the correct choice since it would set me up for venturing foot in a considerably greater town later on, secondary school. As I strolled into Kinard on the main day, I imagined like I comprehended what I was doing as I strolled to my storage and my top of the line. Albeit nobody gazed at me like I was the main new understudy, I felt alone and disconnected on the grounds that I had never experienced anything like it. The one time during my first day that I genuinely felt like â€Å"the stranger in the village† was during lunch. I was unable to discover any of my companions from Saint Joseph and I felt like a little child that was lost from her mother in a packed shopping center. I didn't know anybody and nobody knew me. My7th grade year gave me that I can take on difficulties and figure out how to adapt to change. In spite of the fact that being in another spot with new individuals isn't the simple, it is one of the numerous difficulties of life each individual will confront. Regardless of whether it is setting off to your first year of school or moving to an alternate state, everybody encounters being â€Å"the stranger in the village† at any rate once in their life or even regularly. The experience of being â€Å"the stranger in the village† can be groundbreaking and shape who you are as an individual due to what exercises you decide to detract from it.

Tuesday, May 26, 2020

Raised Poles in Haida Essay - 275 Words

Raised Poles in Haida (Essay Sample) Content: What is the artistic significance of recent poles raised by the First Nations of Haida-Gwai?This topic explains the artistic significance of totem poles raised by Haida-Gwaià ¢Ã¢â€š ¬s first nations. Although, the poles have been into popular culture, those recent raised poles show how important is art in sustaining the culture of different communities.Totem poles have played a huge effect to Haidaà ¢Ã¢â€š ¬s population and have expressed their customs and believes. Nowadays, the recent poles have been more a sign of reconnecting the inhabitants to their heritage. A heritage which was adulterated by Europeans who come in Canada.The poles are craved in red cedar. Those poles contain human and animal forms, and in most cases those figures have a story connected to it. Raising of the recent poles helps the current inhabitants reconnect with their history and thus, in respect to art, helps perpetuate the means through which the Haidan society expressed their beliefs an d customs.Also, carving and raising totem poles shows the highlight of art and his importance as a better way to connect people who share same culture and tradition, and as another way of representing the ideology and peopleà ¢Ã¢â€š ¬s affection related to heritage and tradition.The poles are more than just art. They hold history, mark events and their stories. Some of most famous monumental craved poles are mentioned: Kwakwaka'wakw and Nuu-chah-nulth.The craves of poles were valuated as highly artisans and talented persons whose work has lead to history events.[1]Once the pole was complete it would be raised to an upright position in a special ceremony. A large hole excavated and many people in the village, (sometimes even one hundred people), would assist by carrying the pole to the hole. The base of the pole was placed in the hole and then some people pulled on ropes while others pushed with long poles, until the totem was fully upright. The meaning of the images and their stori es were related to everyone attending the ceremony and the raising of the pole was followed with feasting and a potlatch.[2]End notes[1]. http://indigenousfoundations.arts.ubc.ca/home/culture/totem-poles.html[2]. /exhibits/timemach/galler07/frames/totems.htmThe craving process was never done by only one person. For instance, it was known that a master craved started to crave one side of totem while his apprentice was following him or craved the totem by his masterà ¢Ã¢â€š ¬s instruction. So, from aside benefits of this culture, this has helped to discover new talents in art and gather them all together in one place to leave marks in peopleà ¢Ã¢â€š ¬s memories.In this way, new talents have probably ... Raised Poles in Haida Essay - 275 Words Raised Poles in Haida (Essay Sample) Content: What is the artistic significance of recent poles raised by the First Nations of Haida-Gwai?This topic explains the artistic significance of totem poles raised by Haida-Gwaià ¢Ã¢â€š ¬s first nations. Although, the poles have been into popular culture, those recent raised poles show how important is art in sustaining the culture of different communities.Totem poles have played a huge effect to Haidaà ¢Ã¢â€š ¬s population and have expressed their customs and believes. Nowadays, the recent poles have been more a sign of reconnecting the inhabitants to their heritage. A heritage which was adulterated by Europeans who come in Canada.The poles are craved in red cedar. Those poles contain human and animal forms, and in most cases those figures have a story connected to it. Raising of the recent poles helps the current inhabitants reconnect with their history and thus, in respect to art, helps perpetuate the means through which the Haidan society expressed their beliefs an d customs.Also, carving and raising totem poles shows the highlight of art and his importance as a better way to connect people who share same culture and tradition, and as another way of representing the ideology and peopleà ¢Ã¢â€š ¬s affection related to heritage and tradition.The poles are more than just art. They hold history, mark events and their stories. Some of most famous monumental craved poles are mentioned: Kwakwaka'wakw and Nuu-chah-nulth.The craves of poles were valuated as highly artisans and talented persons whose work has lead to history events.[1]Once the pole was complete it would be raised to an upright position in a special ceremony. A large hole excavated and many people in the village, (sometimes even one hundred people), would assist by carrying the pole to the hole. The base of the pole was placed in the hole and then some people pulled on ropes while others pushed with long poles, until the totem was fully upright. The meaning of the images and their stori es were related to everyone attending the ceremony and the raising of the pole was followed with feasting and a potlatch.[2]End notes[1]. http://indigenousfoundations.arts.ubc.ca/home/culture/totem-poles.html[2]. /exhibits/timemach/galler07/frames/totems.htmThe craving process was never done by only one person. For instance, it was known that a master craved started to crave one side of totem while his apprentice was following him or craved the totem by his masterà ¢Ã¢â€š ¬s instruction. So, from aside benefits of this culture, this has helped to discover new talents in art and gather them all together in one place to leave marks in peopleà ¢Ã¢â€š ¬s memories.In this way, new talents have probably ...

Saturday, May 16, 2020

Emily s Motives Murdering Homer Mental Illness And Pride

Gulnara Aliyeva Professor S.J. Overall English 2 TuTh 6:30 P.M. Writing Project #2 â€Å"Short stories† Final Reader’s Draft 4 August 2015 Emily’s Motivations Murdering Homer: Mental Illness and Pride â€Å"A Rose for Emily† is one of the Faulkner s works which is highly read and praised by readers. One one level, it is a ghost story, as Faulkner once called it, but on another it is a portrayal of the tensions between the North and South and within the South, as the aristocracy and limitations on women began to crumble. â€Å"A Rose for Emily can be accepted as a narrative astory. The narrator, who is very familiar with the setting, Jefferson, Mississippi, tells the story of southern female protagonist Emily Grierson. The story begins with a†¦show more content†¦Not only was her great-aunt Wyatt insane, but also her father always dominated her, so her life has never been a normal young woman s life. From the narrator describing Emily s life, I can see that her mental state was always precarious. She was always under the control of her father. From the story we know Emily s father thought that none of the young men were good enough for Emily. This indicates she nev er had the chance to make her own choices. Emily has been cut off from conventional relationship for a long time. When she is a young woman, her father limits her access to young men, and after his death, she limits the townspeople s access to her private life. Living in this condition makes her dark and hidden from society. This intensifies the qualities she shares with the stereotypical southern unbalanced and excessively tragic figure. As an example of her self-imposed isolation, she refuses to pay taxes or to have a mailbox. She thus sets herself apart from society and sees herself as someone who does not have to follow the law. The extreme extension of this is taking Homer s life, which she does after learning the truth about him that he is not a marrying man. This news puts stress on Emily because Homer represented hope for her. She purchased monogrammed men s toiletries, suggesting to the townspeople that they intended to marry. Allowing the townspeople to believe that she would marry Homer took courage after

Wednesday, May 6, 2020

Education Is A Better And Stronger Society - 1161 Words

Philosophy: I believe that each student is unique and special and comes to the table with different gifting and talents. As a teacher we are to tear down the walls that often divide the class and help each student see each other in a way that opens doors for communication. As teachers we are charged by God to not only teach his children but to love them the way Jesus loves us. This can be established by hammering away at the character qualities and establishing a good foundation that positive morals and values can be built upon. Education is one part of the bigger picture, which is a better and stronger society. It is important that my students are built for excellence in all they do. This is accomplished by engaging my students through the curriculum as well as getting to know them and work with them one-on-one. Meeting the needs of my students is the most crucial roll I play in the classroom. At the start of each school year, introduction activities will be vital to the success and flow the remainder of the year. In my classroom students will be comfortable with one another so that there will be meaningful discussions and activities. Talking will be routine in my classroom, along with group work. Students will be set up in a way that group work is going to be an everyday experience and this will help establish that community feel. I want to encourage all students to participate in class so that we can learn from another. The classroom with be self-governingShow MoreRelatedCarnegie Building Research Paper1421 Words   |  6 Pagesissues and education. Today, sixteen full-time staff members devote their time and energy into making communities in the City of Brotherly Love a better place in which children can grow. Internships are also offered for those who wish to learn and make an impact on a short-term basis. The agency has accomplished this by establishing many health and educational benefits for the children as well as the community. Both the Carnegie Building and PCCY represent efforts have bettered society through supportRead MorePhysical Vs. Physical Education1414 Words   |  6 Pagesdiabetes and heart problems. With such a concern and threat to our society in this country, many schools today offer physical education as part of the school curriculum. However, most schools only require students to take Physical Education once or twice throughout their middle school or high school years, and this is not a mandatory subject to take every semester and school year. Some students may have the perception that physical education is simply an extra class for them to have fun or take a breakRead MorePhysical Vs. Physical Education1448 Words   |  6 Pagesdiabetes and heart problems. 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If the parts do not work well together then the whole thing breaks down. It must have virtues, voices, it can be wiseRead MoreChild Abuse And Its Effects On Children1708 Words   |  7 Pagesproblem that can prevented with treatment programs and education for schools where teachers and administration can learn how to detect abuse. They may not be able to tell if a child is being physically, emotionally, sexually abused, or neglected but can be instrumental in alerting authorities if they suspect mistreatment. Child abuse and neglect is commonly passed down through generations; therefore the government must fund and mandate education to prevent further reprise. After extensive researchRead MoreComparing Amish and North American Society to Determine Which Is More951 Words   |  4 PagesAmish and North American Society We can compare Amish society as seen in the movie Witness to North American society to decide which is more ideal. An ideal society is one where there is a strong sense of community among all the members. Education prepares children for life; therefore the type of education a child receives will change the society in the next generation. Although education is valued in both societies, its focus is much different. The Laws of a society reflect the values of a communityRead MoreEssay on Comparing Amish and North American Society920 Words   |  4 PagesAmish and North American Society We can compare Amish society as seen in the movie Witness to North American society to decide which is more ideal. An ideal society is one where there is a strong sense of community among all the members. Education prepares children for life; therefore the type of education a child receives will change the society in the next generation. Although education is valued in both societies, its focus is much different. The Laws of a society reflect the values of a communityRead MoreThe Great Proletarian Cultural Revolution in China1536 Words   |  7 Pages The â€Å"Great Proletarian Cultural Revolution† or the â€Å"Cultural Revolution† had been a failed attempt at making China a stronger country. This revolution had destroyed China’s rich history. The period from 1966 to 1969 had been terrifying years in which the Red Guards used violence to purge China of any anti- communist sources. Mao Zedong had led the violence and turmoil in China after his failed attempt at the Great Leap Forward. He relied on China’s youth to change the traditional customs and ideasRead MoreEssay Imperialism1066 Words   |  5 Pagesof life.   Ã‚  Ã‚  Ã‚  Ã‚  One point of view could be that imperialism results in oppression and abuse. While this is sometimes a temporary side effect of larger nations adopting protectorates, the long term effects often cause the weaker nation to grow stronger. Even when a country feels they must rebel against their suppressor, they gain a sense of nationalism and independence, resulting in a more distinct culture than before. Why then, should a country have to withdraw from such interference?   Ã‚  Ã‚  Ã‚  Ã‚  AnotherRead MoreEducation : Equality As Told By Plato1519 Words   |  7 Pages Education: Equality as told by Plato Book V of the Republic discusses Women’s equality in regard to military capability – however, the book mentions a key point about how women are treated in today’s society and cultures. Plato writes about a dialogue between Socrates and Glaucon, who is known as Plato’s older brother. As described in the text, Glaucon is feverishly denouncing woman’s equality, as he believes their rightful place is in the

Tuesday, May 5, 2020

Baking Soda Case free essay sample

Analyze the effectiveness of past RBS trade and consumer promotional events. How have the promotions impacted sales volumes, ROI? 3. compare relative merits of push vs. pull strategy for a low-involvement item in a mature market 4. what are recommendations for Regnante to achive 2008 profit target? what changes do you propose to trade and consumer promotions to make them more effective? Develop a pro forma income statement (see template in Case Exhibit 10) and be prepared to discuss and ahre your recommendations and analysis to the class. Decision to be made Anna Regnante, has been promoted to Domestic Brand Director’s position for Reliance Baking Soda. Reganante has to develop a 2008 budget Pamp;L that would result in a 105 increase in profit over 2007 estimates. Stewart Corporation Stewart Corporation had four divisions i. e. Household, Beauty, Foods and International. In 2006 the company generated $150 million in net income and $558 million in profit. Household division was responsible for $400 sales and included baking soda, laundry detergents, window cleaners and disinfectant, wipes. We will write a custom essay sample on Baking Soda Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The income statement of RBS clearly shows that a lot of income was spent on promoting the product in2006 as a result of which the product sales did not fall much in the second quarter, as compared to the first one in 2007. Marketing Mix Considerations Distribution †¢High distribution penetration Maximum distribution by one lb box and varies by channel †¢150 person sales team to manage retail and wholesale accounts †¢Sales-force incentivized by a quota system with quarterly volume quotas †¢Most compensation to salesperson came from bonuses pricing †¢Selling Prices of RBS increased 3 times in previous 5 years †¢Price increase on all product sizes in 2006-2007 †¢Price increases were due to increase in raw material cost by 11 % Advertising †¢Focused on new uses of product †¢Move to put RBS in realm of pet care, baby care, pool care outdoor care †¢ Focused on non-toxic benefits of product In 2006 too much RBS product moved in the market, so need to deplete Inventory and increase sales Consumer Promotion More aggressive in promotion in last 3 years, since 2005 2006 consumer promotion had 4 parts †¢The first event was launched in January $2 cash refund for purchase of RBS and 4 additional household brands. Advertisements were made in women’s magazine, Sunday newspaper and company website. †¢ In April set of coupons for 5 household brands was included in 6 million boxes of Brilliance Laundry detergent. In June shrink-wrapped twin pack of 1 lb boxes and a $1 cash refund inside the pack with proof of purchase of 2 1 lb boxes. †¢2 page advertising supplement launched in September in top 4 women’s magazine. Trade promotions †¢ Discount on invoices for cases ordered in promotion period. †¢ Free cases with a purchase of a minimum order. Performance discount incentives for providing verifiable merchandising and advertising support. †¢Temporary discount used to promote sales †¢ Trade promotions lasted 3 to 6 weeks. Past data about trade promotions show that lot of discount given †¢ Promotions may increase hoarding and disrupt normal buy cycle †¢ Advertising trade support much lower than that of competitors Additional Research †¢ Shows that Trade promotions have been fairly successful barring 2 occasions. †¢Trade promotions produced attractive results. †¢ Re-allocation of Trade budget not suitable Regnante’s Decision 1) Effectiveness of prior trade promotion strategies 2) Bottom line effects of price increase. 3) Changes made to marketing expenditures, advertising, consumer promotion, trade promotion, i. e. budget that would increase profit by 10%